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Why Use Color Pouches?
You might ask yourself why companies go out of their way to use colorful pouches in their packaging production lines - especially industrial projects with no consumer-facing elements. There are many reasons to stray from the standard silver or clear flexible film pouches, including:
Visually Distinct Ingredients
Especially in a sea of cardboard boxes and silver pouches, a colorful pouch can be bright and recognizable. This makes it easier to keep track of stock when running low, and helps reduce the amount of time spent looking for it. Some customers keep their materials out of the box on shelving so they can see at a glance when one item line is running low from the warehouse floor.
Conveys Information
That same distinct look also helps operators keep recipes straight during production. Having distinct colors for different materials / ingredients can help keep confusion to a minimum. It becomes easier to tell at a glance what operators have and might still need to grab from inventory. It also helps surpervisors to see when mixing mistakes are happening on the line.
Aesthetics and Brand Consistency
Of course there are always aesthetic reasons to use colorful packaging. For brands with very strong visual identity, or in cases where the packaging will make it in front of a consumer, a high quality printed pouch can make all the difference. While we stock a selection of sizes and colors, we are also able to produce custom color pouches in as little as two weeks! Or if you have a specific PMS number, we can work with you to manufacture packaging matching your color palette. Just be careful as the translation from designing on paper vs. designing on clear film can cause some issues.
